Global Home Fragrance Market to reach USD 10 billion by 2027.Global Home Fragrance Market is valued approximately USD 7.32 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 4.5 % over the forecast period 2021-2027. Home Fragrance is used to cover the unpleasant odors and these are categorized into sprays, electric air freshers and is widely used in homes, cars, hospitals and offices. These fragrances are made up to lighten up the mood of a stressful surrounding. And as there is significate rise in disposable income of consumer the growth for home fragrance market is increasing. According to OECD, disposable personal income in year 2019 was USD 16.425.3 billion and in year 2021 it is USD 18,183.5 billion thus, there is significant rise in the disposable income which is driving growth for global home fragrance market. Also, increasing adoption of innovative candles and smart home fragrance is likely to increase the market growth during the forecast period. However, allergic reaction to individual with health complication hampers the growth of home fragrance market in the forecasted period 2021-2027.

The key regions considered for the global Home Fragrance market study includes Asia Pacific, North America, Europe, Latin America and Rest of the World. Europe is the dominating region across the world in terms of market share as there is high standard of living and increase in purchasing power and high demand for home fragrance. Whereas, Asia-Pacific is also anticipated to exhibit highest CAGR over the forecast period 2021-2027. Due to increase in awareness about healthy lifestyle in the region and rapid innovation in the homecare products. As there is growing demand for customized scented candles specially during the festival in the region.

Major market player included in this report are:
Reckitt Benckister
Procter & Gamble
SEDA FRANCE
S. C. Johnson & Son, Inc.
VOLUSPA
Newell Brands
3M
ScentAir
KORONA Candles Sp. z o.o
La Scenteur Fragrance Technologies Private Limited.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product Type:
Diffuser
Potpourri
Spray
Candle
Electric Air Freshener
Burner
Aroma Oil
Lamp
By Form:
Liquid
Dry
Solid
By Fragrance:
Lemon
Lavender
Jasmine
Rose
Sandalwood
Vanilla
Others
By Distribution Channel:
Direct Sales
E-commerce
Retail Stores
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019
Base year - 2020
Forecast period - 2021 to 2027

Target Audience of the Global Home Fragrance Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors